Best Product of the Year Awards of 2018

The best and most innovative new products of 2018 have been revealed - as voted by thousands of Australian consumers in the 9th annual Product of the Year Awards.

 Product of the year 2018

Retail giants ALDI and Coles have battled for top spot, with ALDI edging ahead with 13 wins and Coles on 12.


Product of the Year newcomers Metcash (IGA Supermarkets) and Chemist Warehouse have made an impressive debut, with Metcash winning five awards and Chemist Warehouse with two.


Brands have also made a strong showing, taking out 15 of the 47 awards on offer this year.


Independent research company Nielsen conducted the consumer research with over 13,000 Australians.


According to the research, Coles provides the best shopping environment and experience over all retailers. Shoppers also voted Coles as being the first to have new products on its shelves, as well as having the most appealing home brand.


ALDI scored highly in providing really good deals and promotions for its customers.


Woolworths however, scored better on offering fresh and healthy products.


Product of the Year Director, Sarah Connelly, said it was wonderful to see some of the smaller retailers following the trend of creating home brands which are of a high quality and offer good value for money.


Ms. Connelly added, “We’ve also seen a lot of winning products which are made in Australia with local ingredients. There’s a definite move in the right direction to ensure local producers and communities are rewarded for their hard work in helping to keep farming and manufacturing in Australia.”


Ms. Connelly also commented that one of the new and most hotly contested categories this year has been Baby Care. “In the past, shoppers have claimed huge brand loyalty in this very emotive category,” she said. “The results this year show that people are open to trying and moving to home brand value products, as long as they deliver similar quality to brand name products.”


Ms. Connelly said the annual Product of the Year survey, which has been running for almost a decade, is the nation’s ultimate consumer poll.


“Winning Product of the Year is a huge stamp of approval from the Australian public. Shoppers can be confident when they are buying products - whether it be fresh food, beauty items or larger purchases such as electric toothbrushes - that all the guess work has already been taken out by shoppers just like themselves.”


Key research findings:

  • Women are more likely to buy a Product of the Year winning product over men (55% v. 45% respectively)
  • Six out of ten consumers who would buy a Product of the Year winning product are aged between 18 and 54.
  • Over 50% of shoppers claim to have bought home brands regularly, and are more likely to be female in the 25-44 year age groups. Home brand accounts for over half of purchases for almost one in five shoppers.
  • Good value for money is the most important factor for grocery shopping and for purchasing home brands. Low cost is also a reason for buying home brands, but it is not as important as good quality when it comes to grocery shopping in general.
  • Most people believe home brands are sometimes better than name brands but would be happy to purchase name brands if they were the same price (or cheaper) than the home brands.
  • Nearly half of shoppers think it is harder to find their favourite brands on shelf compared with a year ago.


2018 Product of the Year Award Winners





Purewick Reed Diffuser 75ml

Pastel Pines

ALDI Stores

Air Care

Kids Organic Goat Range


Chemist Warehouse//My Chemist

Baby – Skin Care

Coles Comfy Bots Nappies

Coles Brand


Baby Care – Nappies

Coles Comfy Bots Baby Wipes

Coles Brand


Baby Care – Wipes

Coles Organic Baby Food Pouches

Coles Brand


Baby Food

Bakers Life Kornig 14 Seeds & Grains Bread 670g

Baker’s Life

ALDI Stores


Barker’s New Zealand Premium Crafted Cordial

Barker’s New Zealand

Barker’s New Zealand


Community Co. Fresh Parmesan Cheese

Community Co.



Coles Blueberry Cheesecake

Coles Brand


Chilled Cakes

Coles Belgian Chocolate

Coles Brand



Lavazza Prontissimo


Lavazza Australia


Community Co. Extra Virgin Olive Oil Spray

Community Co.



Lacura 24 hour Duo Lipstick


ALDI Stores


Green Action Dishwashing Liquid 500ml

Green Action

ALDI Stores

Dishwashing – liquid

Logix Platinum Dishwashing Tablets 40pk


ALDI Stores

Dishwashing – tablet

Birch & Waite Asian Dressings

Asian Dressings Range

Birch and Waite


Philips Sonicare DiamondClean Rose Gold


Philips Oral Healthcare

Electric Toothbrush

ABLE Asthma Spacer with Mask

ABLE Asthma

ABLE Asthma Australia

First Aid

Nexcare™ Foot Protection Tape



Foot Care

Coles Chilled Soups

Coles Brand


Fresh Soups and Sauces

Coles Gloves Variety Pack

Coles Brand


General Household

Pantene 3 Minute Miracle Daily Moisture Renewal Conditioner



Hair Care

Lacura Naturals Verde Hand Wash


ALDI Stores

Hand and Body care

Coles Australian Vegetable Rice and Noodles range

Coles Brand


Health Food

Coles Smoothies

Coles Brand


Healthy Drinks

Coles Crumbed Chicken

Coles Brand


Heat and Eat (Meat)

Power Force Pro Bath and Shower Cleaner

Power Force

ALDI Stores

Household cleaning

Bulla Creamy Classics Ice Cream Sandwich

Bulla Creamy Classics

Bulla Dairy Foods

Ice Cream – Single serve

Bulla Creamy Classics Frozen Custard

Bulla Creamy Classics

Bulla Dairy Foods

Ice Cream – Tubs

ALMAT Laundry Liquid 2L


ALDI Stores


Heinz [Seriously] Good Garlic Aioli

Heinz [Seriously] Good


Mayonnaise and Aioli

Mersynofen Paracetamol and Ibuprofen


Sanofi Consumer Healthcare

OTC Medicine

Betadine Anaesthetic Lozenges


Sanofi Consumer Healthcare

OTC Medicine -Cough and Cold

Confidence 3ply Double Length Toilet Tissue 8pk


ALDI Stores

Personal Hygiene

Farmers Market Dog Food

Farmers Market

The Real Petfood Company

Pet Food

Coles Stone Baked Pizza Bases

Coles Brand



Hillcrest Protein Bars 5pk 200g

Hillcrest Tasti

ALDI Stores

Protein Bars

Coles Chilled Ready Meals

Coles Brand


Quick Meal Solutions

Community Co. Nibbles – Snacking Nuts

Community Co.


Savoury Snack

Natural Instinct Dark Circle + Wrinkle Correction Eye Crème

Natural Instinct

Mentholatum Australasia Pty Ltd

Skin Care – Eyes

Lacura Naturals Anti Aging Face Care Rang


ALDI Stores

Skin Care – Face

Community Co. Short Cut Rindless Bacon

Community Co.


Small Goods

Goat Soap


Chemist Warehouse/My Chemist


D’Orsogna Maple Streaky Bacon 200g


D’Orsogna Limited

Specialty Bacons

Choceur Liviano Wafer Bar 150g


ALDI Stores

Sweet Treats

Just Organic Apple Cider Vinegar

Just Organic

ALDI Stores


Community Co. Tortilla Wraps

Community Co.


Wraps and Sandwiches


20 November 2017.