Nestlé sells Violet Crumble to Robern Menz

Nestlé Australia Ltd announced that it has entered into an agreement with Adelaide-based family business Robern Menz (Mfg) Pty Ltd to sell the iconic Violet Crumble brand for an undisclosed sum.


Under the sale, Robern Menz will acquire the iconic Violet Crumble brand and its associated intellectual property, plant and equipment.


Nestlé General Manager Confectionery, Martin Brown said, “The sale of the Violet Crumble brand to Robern Menz recognises that they are well positioned to combine their existing honeycomb manufacturing with that of Violet Crumble and continue to invest behind this well-loved brand.


“We are delighted that the history and tradition of this iconic Australia brand will continue under the ownership of a strong, Australian owned business."


Robern Menz CEO, Phil Sims said, “We are really excited to have partnered with Nestlé and reached an agreement to acquire what is undoubtedly one of Australia’s great brands.


“We are fiercely passionate about Australian brands and with a significant honeycomb business of our own, the opportunity was too good to pass on. With our expertise, we can ensure that Violet Crumble is produced with no change to the recipe, and with the same passion and affinity Australians have had towards the brand since 1913.”


Manufacture will transfer to the Robern Menz factory in Adelaide, South Australia in the coming months.


Robern Menz is an award winning fourth generation family owned business with over 150 years of tradition.


Today Robern Menz employs over 80 staff and is one of the country’s largest Australian owned confectionery businesses and the largest manufacturer of choc honeycomb.


Robern Menz produces over 100 products including the National Trust Heritage listed and iconic Menz FruChocs, Crown Mints and JeliChocs.


Robern Menz currently exports to the USA and through Asia.


For further details


12 January 2018.